It's Material- Logo Design

It's Material is a consultancy founded by Dr Annabel Short that works at the intersection of human rights and business, supporting organisations to create meaningful social, environmental and economic change.

As Brand Designer, we collaborated closely with Dr Short to develop the organisation's logo, colour palette and visual identity. Drawing inspiration from themes of connection, collaboration and transformation, the design process explored a wide range of concepts before arriving at a distinctive triangular mark composed of interconnected shapes.

The final identity reflects the consultancy's commitment to building bridges between people, ideas and sectors, while providing a professional and memorable visual presence. Accompanied by a vibrant colour palette inspired by natural forms, the branding balances credibility, creativity and optimism, helping communicate the organisation's mission and values.

The resulting visual identity provides a strong foundation for It's Material's communications and ongoing work at the intersection of human rights, business and systems change.

Services Delivered

• Logo Design • Visual Identity Design • Colour Palette Development • Brand Assets • Creative Direction